Since ancient times, the pomegranate fruit has been revered for its antibacterial, antifungal, and antiviral properties. The juice of this precious fruit has long used as a defense against harmful internal parasites (such as those that cause diarrhea), as well as for its abundant nutritional value. Long used in folk medicine to treat inflammation, sore throat, and rheumatism in the Middle East and in India, the delicious sweet-tang of Pomegranate juice provides a substantial amount of potassium, vitamin C and niacin (a B vitamin)

Preliminary studies of Pomegranate Juice reveal that Pomegranate can help to reduce low density lipoprotein (LDL or bad) cholesterol and may help to lower blood pressure in individuals suffering from hypertension.
similar studies have suggested that Pomegranate may help to reduce or prevent a condition called artherosclerosis (hardening of the arterial walls) which occurs due to an excessive buildup of arterial plaque and can lead to the development of heart attack and/or stroke.

Studies of the antioxidant value of Pomegranate juice have demonstrated that 100 mL of Pomegranate juice can contain up to three times more antioxidant capacity as 100 mL of red wine and 100 mL of green tea